Does Your Business Need Translation Or Transcreation?

Business

Cost: transcreation costs more than translation because you are getting more: not only is the transcreator a qualified professional translator, but they are also a skilled copywriter in the target language. Additionally, they will be paid per hour rather than have a per-word rate.

Deadlines: transcreation can take more time because of the amount of work that goes into creating a brand message compared to translating a text.

Brief or source? Transcreators will need a creative brief that sets out the desired outcomes and gives details of the target markets and audiences as well as brand guidelines, style guides, and any other relevant information and material. Translators are usually given the source material and, if relevant, any style guides and glossaries.

Images and formatting: Transcreators can change and add images, graphics, and formatting to fit the target audience. Translators keep all formatting the same as in the original.

What Is A Translation Glossary And Do You Need One?

Business

The same word can mean different things depending on the industry and context. Take the word “pitch”: in marketing or sales-related industries, a pitch means a sales proposal, whereas a camping company would use this word to indicate the area for a tent to be set up. In music, a pitch is related to the quality of a sound in terms of “high” or “low”. In mountaineering, a pitch is a steep section of a route or the angle of ascent. In construction, “pitch” is referred to as height over run.

These differences become even more pronounced when a term is translated into other languages. This is when a translation glossary becomes essential as it ensures that all your company content has consistent terminology in all languages.

A lack of consistency may confuse clients, especially where product names and terminology are concerned. If you have multipile translators working on the same large project, inconsistency is likely to happen unless all translators use the same translation glossary.

Quality Assurance in Translation: Can You Trust Your Translation Provider?

Business

Not all translation companies are equal, especially when it comes to the quality of translations that they provide. But how do you know which provider to use or that your chosen provider will produce a high quality translation?

How do translation companies ensure that a translation is accurate?
Good translation providers rely on secure systems of checks and balances that ensure that a translation is performed to the highest possible standard and that it corresponds to a project’s specifications. The international standards for translation services are set out in the ISO 17100 quality assurance certification. A translation company that holds an ISO 17100 certification must follow the guidelines established by the ISO.