Does Your Business Need Translation Or Transcreation?

Cost: transcreation costs more than translation because you are getting more: not only is the transcreator a qualified professional translator, but they are also a skilled copywriter in the target language. Additionally, they will be paid per hour rather than have a per-word rate.

Deadlines: transcreation can take more time because of the amount of work that goes into creating a brand message compared to translating a text.

Brief or source? Transcreators will need a creative brief that sets out the desired outcomes and gives details of the target markets and audiences as well as brand guidelines, style guides, and any other relevant information and material. Translators are usually given the source material and, if relevant, any style guides and glossaries.

Images and formatting: Transcreators can change and add images, graphics, and formatting to fit the target audience. Translators keep all formatting the same as in the original.