Does Your Business Need Translation Or Transcreation?

Business

Cost: transcreation costs more than translation because you are getting more: not only is the transcreator a qualified professional translator, but they are also a skilled copywriter in the target language. Additionally, they will be paid per hour rather than have a per-word rate.

Deadlines: transcreation can take more time because of the amount of work that goes into creating a brand message compared to translating a text.

Brief or source? Transcreators will need a creative brief that sets out the desired outcomes and gives details of the target markets and audiences as well as brand guidelines, style guides, and any other relevant information and material. Translators are usually given the source material and, if relevant, any style guides and glossaries.

Images and formatting: Transcreators can change and add images, graphics, and formatting to fit the target audience. Translators keep all formatting the same as in the original.

What Is A Translation Glossary And Do You Need One?

Business

The same word can mean different things depending on the industry and context. Take the word “pitch”: in marketing or sales-related industries, a pitch means a sales proposal, whereas a camping company would use this word to indicate the area for a tent to be set up. In music, a pitch is related to the quality of a sound in terms of “high” or “low”. In mountaineering, a pitch is a steep section of a route or the angle of ascent. In construction, “pitch” is referred to as height over run.

These differences become even more pronounced when a term is translated into other languages. This is when a translation glossary becomes essential as it ensures that all your company content has consistent terminology in all languages.

A lack of consistency may confuse clients, especially where product names and terminology are concerned. If you have multipile translators working on the same large project, inconsistency is likely to happen unless all translators use the same translation glossary.

Quality Assurance in Translation: Can You Trust Your Translation Provider?

Business

Not all translation companies are equal, especially when it comes to the quality of translations that they provide. But how do you know which provider to use or that your chosen provider will produce a high quality translation?

How do translation companies ensure that a translation is accurate?
Good translation providers rely on secure systems of checks and balances that ensure that a translation is performed to the highest possible standard and that it corresponds to a project’s specifications. The international standards for translation services are set out in the ISO 17100 quality assurance certification. A translation company that holds an ISO 17100 certification must follow the guidelines established by the ISO.

Translating Untranslatable Words

Business, Languages

The Russian word “перестройка” is a great example of a borrowed word that has entered the English language as “perestroika”. This technique is often used when the concept that is being translated doesn’t exist in exactly the same way in the target language. “Perestroika” means “restructuring” but the word “restructuring” doesn’t fully convey the exact process that was happening in the Soviet Union during the perestroika.

Translation Trends 2019: Mobile and E-Learning

Business

  According to Forbes, the E-Learning industry will be worth $325 billion by 2025, the amount three times higher than the figures in 2015. Nomadic and freelance work patterns as well as new technology have increased the need both for continued education and for on-the-go methods of learning. Universities and other education providers are making…

Translation Trends 2019: Voice Search

Business

Voice search engines are trained to recognise context and produce the most natural responses. These responses will be different in another language, or even in the same language but a different country. Word-for-word translation is never a good idea, and it becomes even more important in voice search translation to trans-create rather than translate literally. Voice search translation requires a specific set of translator skills, including localisation, trans-creation, and, in particular, an intrinsic knowledge of how things are said in everyday conversation.

In addition, the way we speak and ask questions changes over time. New words and expressions constantly appear in languages, while other phraseology becomes less used or outdated. Even in the same local area, language varies from one social group or community to another. Translators who work with voice search have to stay as current as possible and be aware of these variations.

Translation Trends 2019: Video Translation

Business

ranslating your video content into other languages can bring tremendous benefits to your business, allowing you to reach the most remote parts of the world. Successful translated videos have fully localised content, which can apply both to text and audio. In fact, video translation can incorporate all the interactive features of your video content, making it more suitable for the target market as a whole experience and not just the text.

Why Localisation Will Make All The Difference For Your Global Business

Business

Research shows that keywords that are translated without taking into account regional variations can completely miss the mark, resulting in significantly fewer hits when customers search for a service that your company provides. Additionally, poorly translated company names, logos and slogans can lead to long-term losses, as it happened in the case of HSBC Bank when they mistranslated their US slogan “Assume nothing” as “Do nothing” when rolling out their campaign in several non-English speaking countries. The company had to spend $10 million on re-branding.

THE IMPORTANCE OF PROFESSIONAL TRANSLATION SERVICES

Business

Every day, translation services are required by numerous businesses, public organisations and individuals for a variety of different functions.  Whatever the need, using a professional translation agency is essential. In this blog, we outline the reasons why you should always rely on a competent and experienced language service provider for your translation needs.   QUALIFIED…