Why Localisation Will Make All The Difference For Your Global Business

Research shows that keywords that are translated without taking into account regional variations can completely miss the mark, resulting in significantly fewer hits when customers search for a service that your company provides. Additionally, poorly translated company names, logos and slogans can lead to long-term losses, as it happened in the case of HSBC Bank when they mistranslated their US slogan “Assume nothing” as “Do nothing” when rolling out their campaign in several non-English speaking countries. The company had to spend $10 million on re-branding.