ranslating your video content into other languages can bring tremendous benefits to your business, allowing you to reach the most remote parts of the world. Successful translated videos have fully localised content, which can apply both to text and audio. In fact, video translation can incorporate all the interactive features of your video content, making it more suitable for the target market as a whole experience and not just the text.
Research shows that keywords that are translated without taking into account regional variations can completely miss the mark, resulting in significantly fewer hits when customers search for a service that your company provides. Additionally, poorly translated company names, logos and slogans can lead to long-term losses, as it happened in the case of HSBC Bank when they mistranslated their US slogan “Assume nothing” as “Do nothing” when rolling out their campaign in several non-English speaking countries. The company had to spend $10 million on re-branding.
This week we celebrate UNESCO’s International Day Of Light. It is held on 16 May every year, to mark the day that the American physicist Theodore Maiman demonstrated the world’s first laser. Laser technology went on to revolutionise the world, becoming an integral part of our lives. The International Day Of Light is designed to…